Culture Gaps

Bento Sites designed a new blogging website for building an email list.

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Culture Gaps illustrates how to use technology to effectively communicate in American culture.

Project: Website Design on Squarespace

Culture Gaps is my hobby blog. Since I'm not offering any products or services at this time, I designed the website to be content-driven. In order to achieve this, I designed the homepage as the main blog page with a layout that's easy to start reading.

Goal: Build an email list

To increase newsletter sign-ups, forms are embedded on each blog post. Originally, I created content upgrades and lead magnets, but stopped offering them when I got busier with Bento Sites. Squarespace Email Campaigns is used for collecting new subscribers and sending emails.

Web Services


  • G Suite
  • Google Analytics
  • Social Media Channels
  • Squarespace Domains
  • Squarespace Email Campaigns


  • Logo Design
  • Content Writing
  • Copywriting
  • On-page SEO
  • Photography (some)
  • Website Design
  • Website Development
Open MacBook computer that's loaded with the Culture Gaps' website

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Jeff Shibasaki

"I'm a strategic web designer that specializes in visual design, content marketing and search engine optimization (SEO) on Webflow and Squarespace."

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