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TGI Fridays

See how Bento Sites improved the visual design of TGI Fridays' website by focusing on the benefits of their registered slogan (unsolicited).

Redesigned header of TGI Fridays' website.

I used to visit TGI Fridays once a month when I lived in South Korea.

The restaurant was comforting nostalgia at a time when I lived so far from home. Antique Radio Flyer wagons and worn baseball gloves hung on the walls next to faded pictures of 1970s American gas stations.

Now, that I live in the United States, though, TGI Fridays reminds me of my time in Korea. Isn’t that ironic?

Recently, I visited TGI Fridays' website to see how they were doing. I found their business and conversion goals to be poorly executed and thought the website lacked an impactful visual design. I wanted to design a better website.

In this post, I'm going to redesign TGI Fridays' website (unsolicited).

Project Brief

Business Goal‍

Improve the structure, usability and visual design of TGI Fridays' website by focusing on the benefits of their registered slogan — "In here, it’s always Friday."

Conversion Goal‍

Increase reservations, walk-ins and online orders, plus grow the email list to market directly to customers.

Required Skills

  • Interaction design
  • Information architecture
  • Information design
  • Visual design
  • UX strategy
  • Content strategy
  • Copywriting

Before (Designed by TGI Fridays)

TGI Fridays' website.

After (Designed by Bento Sites)

TGI Fridays' redesigned website.

Image Credits

  • TGI Fridays
  • Wikipedia

TGI Fridays first appeared on the Bento Sites Blog by Jeff Shibasaki.

Close-up of Jeff Shibasaki.

Jeff Shibasaki

I’m an Atlanta web designer that specializes in website design and development on Webflow and Squarespace.

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