Business

27 Google Products for Opening and Running a Business

Discover 27 Google products for opening and running your business. Use these products to manage your online presence, advertise and analyze everything from website data to the competition.

The Google logo.

"Google" may sound like a lazy answer when choosing solutions for your business, but it's often the best answer.

Whether you're a restaurant owner, accountant, lawyer, creative or in another industry, Google products can help manage your online presence, advertise and analyze everything from website data to the competition.

In this post, I'm going to share 27 Google products for opening and running your business.

1. G Suite

G Suite's homepage.

Cost: $6/$12/$25 Per User/Per Month
iOS and Android Apps: Yes

If there were a single Google product that's essential for managing the foundation of your online presence, it would be G Suite (see image). This suite of products includes everything you need to send professional emails (e.g. name@yourrestaurant.com), create and manage contacts, calendars and collaborate on documents, spreadsheets and presentations. It also includes online storage and the G Suite Marketplace for connecting web apps to G Suite products and much more. It's a must-have!

These are G Suite's products and Google's value propositions:

Connect

  1. Gmail: Secure, private, ad-free email for your business.
  2. Calendar: Integrated online calendars designed for teams.
  3. Currents: Engage employees. Have meaningful discussions. Stay current – together.
  4. Hangouts Chat: A messaging platform built for teams.
  5. Hangout Meet: Video meetings for your business.
  6. Hangouts Meet Hardware: Fast, effective video meetings for the conference room.

Create

  1. Docs: Word processing for teams.
  2. Sheets: Collaborative, smart, secure spreadsheets for fast-moving organizations.
  3. Forms: Easy to create surveys and forms for everyone.
  4. Slides: Beautiful presentations created together.
  5. Sites: Effortlessly create impactful team sites.
  6. Apps Script: Optimize how you work.
  7. App Maker: Business apps your company needs, built by you (shutting down on January 19, 2021).
  8. Keep: Capture what’s important and get more done.
  9. Jamboard: Visualize your ideas in a new and collaborative way.

Access

  1. Drive: Store, access, and share your files in one secure place.
  2. Cloud Search: The information you need, right when you need it.

Control

  1. Admin: Manage G Suite for your organization.
  2. Endpoint Management: Keep things simple — and moving. Endpoint management for Android, iOS, Windows, Chrome OS, macOS and Linux is easy to set up and use.
  3. Vault: Data retention and eDiscovery for G Suite.
  4. Work Insights: Understand how G Suite impacts your organization in real-time. Surface insights on adoption, work patterns, and collaboration across different G Suite apps.

2. Google Ads

Cost: Varies
iOS and Android Apps: Yes

Whether you're opening a new business or running an existing business — advertisements are the fastest way to build awareness, but unlike search engine optimization (SEO), the cost can be quite high. While Google Ad Manager caters to publishers, Google Ads caters to online advertisers. With Google Ads, advertisers bid on keywords for their ads to appear on Google Search, Google Maps and relevant websites. Google Ads includes two networks:

  1. Search Network: Shows ads when users search on Google and other websites that partner with Google.
  2. Display Network: Shows ads on popular websites, mobile apps, video and more with content related to your targeting.

3. Google Alerts

Cost: Free
iOS and Android Apps: No

Manage your online reputation and monitor competitors with Google Alerts. Just type in the alerts you’d like to monitor such as your business name, products, services, team members, etc. Then, receive an email whenever a match from your list is mentioned on the internet. It’s that easy!

4. Google Authenticator

Cost: Free
iOS and Android Apps: Yes

Google Authenticator is a mobile app that generates 2-Step Verification codes on your phone to keep your account logins secure. With Google Authenticator, you log into your accounts with something you know (your password) and something you have (your phone). This makes your account logins more secure by ensuring that you're the only person who can access your accounts — even if someone has stolen your password.

5. Google Chrome

Cost: Free
iOS and Android Apps: Yes

The Safari web browser is great for surfing the web, but Google Chrome is best for working on the web. The Chrome Web Store's powerful extensions can be used to manage your website, inspect competitor websites, operate your business. There are also the Chrome DevTools, synching extensions, tabs that sync across multiple devices and much more. It should be your default browser at work.

6. Google Cloud Print

Cost: Free
iOS and Android Apps: N/A

Let's face it, nobody likes printing (unless you're in the printing business). We cross our fingers that we have enough ink, that our documents print and won't get jammed. Even though we live in a digital world, your business is probably going to need a printer. Google Cloud Print aims to remove frustrations by connecting your printer to your Google Account, so you can manage printers, manage jobs and share printers from any connected device. Find out if your printer is supported.

7. Google Digital Garage

Google Digital Garage's Fundamentals of Digital Marketing page.

Cost: Free
iOS and Android Apps: No

Not all online courses are housed behind paywalls like LinkedIn Learning, Skillshare and overpriced blogger courses. Google Digital Garage (see image) is an educational product that helps businesses grow and individuals improve their careers. Learn digital marketing, leadership skills, time management and much more.

8. Google Domains

Cost: From $9 Per Domain, Per Year
iOS and Android Apps: No

If you're preparing to open your business and haven't registered a domain name (e.g. yourrestaurant.com) or are considering transferring your domain to a better registrar, then Google Domains is a great choice.

Google Domains pairs perfectly with G Suite because it easily connects a domain name with professional email addresses (e.g. name@yourrestaurant.com) and makes verification in Google Search Console a snap. Google Domains also includes privacy protection, 2-Step Verification, DNSSEC, Google Cloud DNS, domain and subdomain forwarding, email forwarding and 24/7 customer support.

To learn more about registering a domain, read my post, How to Register a Domain Name for Your Business.

9. Google Fonts

Cost: Free
iOS and Android Apps: No

Google Fonts provides a variety of open-source fonts that have been curated by Google's team of designers, engineers and collaborators that make choosing the right font easier. While Google Fonts is a free alternative to paying for Adobe Fonts or one-time font licenses, it does commoditize these fonts since they're available for free.

When choosing fonts for your website, limit the number of font families to two and consider using web-safe fonts that most browsers and operating systems will recognize. This helps to make your font identifiable and also increases load time.

10. Google Maps

Cost: Free
iOS and Android Apps: Yes

There are quite a few use cases for using Google Maps for your business. First of all, it should be considered the companion app to Google My Business since it displays your organization's location. Use it to review your business profile and ensure everything is always accurate and up to date.

Google Maps can also be used to search your competitors' ratings and reviews, show customers how to upload photos or write reviews. Of course, you can even use it to give you driving directions to business meetings.

11. Google Maps Platform

Google Maps Platform's example map of what can be shown to users.

Cost: Free and Paid Tiers
iOS and Android Apps: No

The Google Maps Platform is a set of APIs and SDKs for developers to embed Google Maps onto mobile apps and websites (see image). The Google Maps Platform is part of the Google Cloud Platform — a suite of more than 100 cloud computing products.

After obtaining an API Key, you can embed a map with a location, show the search results on a map, show driving directions, etc.

12. Google Marketing Platform

Google Marketing Platform's core products.

Cost: Free and Paid Tiers
iOS and Android Apps: Only Google Analytics

The Google Marketing Platform is a suite of products that work together to help businesses plan, buy, measure and optimize digital media and customer experiences (see image). The platform is divided into a free tier for small businesses and a paid tier for enterprises.

These are the platform's products and Google's value propositions:

Small Businesses (Free)

  1. Google Analytics: Get a complete view of your customers for better insights to grow your business — for free.
  2. Google Data Studio: Unlock the power of your data with interactive dashboards and engaging reports that inspire smarter business decisions. It’s easy and free.
  3. Google Optimize: Test variations of your sites and apps — for free.
  4. Google Surveys: Get fast, reliable opinions from real people.
  5. Google Tag Manager: Manage all your tags without editing code — for free.

Enterprises (Paid)

Analytics

  1. Google Analytics 360: Get a complete view of your audience with advanced tools for deeper insights.
  2. Google Data Studio: Same as the free version.
  3. Google Optimize 360: Test variations of your sites and apps with advanced tools for enterprise marketers.
  4. Google Surveys 360: Get fast, reliable market research from real people.
  5. Google Tag Manager 360: Manage all your tags in one place for a smarter, simpler way to oversee your marketing.

Advertising

  1. Display & Video 360: Work smarter with end-to-end campaign management for enterprises in one tool — from media planning and creative development to measurement and optimization.
  2. Search Ads 360: Get the most from your search campaign management. Search Ads 360 helps you respond to an ever-changing market in real-time and at scale.

13. Google My Business

Cost: Free
iOS and Android Apps: Yes

A verified listing on Google My Business allows you to manage how your business appears on Google Search, Google Maps and Google Assistant calls. Start by claiming and verifying your business, add a description of your business, post hours, respond to reviews, questions, messages and more. You can even create time-limited posts and special offers.

14. Google News

Cost: Free
iOS and Android Apps: Yes

To stay up to date with local, national and international current events that may influence or impact your business, use Google News. You can save searches, follow, bookmark articles and more.

15. Google Pay

Cost: Free
iOS and Android Apps: Yes

Google Pay is a secure, convenient way to pay and send money from any device. Whether you're making business purchases from an online vender, within an app or in-person at brick and mortar locations — Google Pay is an easy way to make purchases with your organization's credit card.

16. Google Photos

Cost: Free
iOS and Android Apps: Yes

The Verge calls Google Photos, "The best photo product on Earth." With that kind of endorsement, why not use it to keep all of your organization's photos online? Use Google Photos to store and organize photos and videos of your business, products and services, events, customers, team members, etc.

17. Google Play

Cost: Free and Paid Downloads
iOS and Android Apps: Yes

Google Play is your one-stop-shop for apps, TV, movies, music and books on Android OS. While much of Google Play provides entertainment, it can also be used to read books on managing your business (e.g. Setting the Table: The Transforming Power of Hospitality in Business) and downloading apps (e.g. Google Analytics).

18. Google Primer

Cost: Free
iOS and Android Apps: Yes

Google Primer is a mobile app that provides 5-minute business and marketing lessons (watch video). If you're looking for some productive lunch break or bedtime reading that's fun and can help you reach your business goals, give Google Primer a try.

19. Google Search

Cost: Free
iOS and Android Apps: N/A

Use Google Search to analyze how your business ranks in search engine result pages, identify keyword opportunities and do the same for your competitors. To get the most out of Search, use search operators like the following examples:

  • site: apple.com (limits the results to a specific website)
  • intitle:apple (locates pages that contain a specific word in the title)
  • intext:apple (locates pages that contain a specific word in the content)
  • inurl:apple (locates pages that contain a specific word in the URL)

To learn more about site operators, read Ahref's list of 42 Google search operators.

20. Google Search Console

Cost: Free
iOS and Android Apps: No

Google Search Console is for monitoring Google Search data results and maintaining your website's presence on Google. It shows the keywords that your website ranks for and provides details related to search queries, indexing status, backlinks and much more.

If you're unfamiliar with search engine optimization, you may want to start with Google's Search Engine Optimization (SEO) Starter Guide.

21. Google Skillshop

Google My Business Basics course certificate.

Cost: Free
iOS and Android Apps: No

While Google Digital Garage provides online courses for growing careers/businesses and Google Primer provides bite-sized business and marketing lessons, Google Skillshop offers online courses for learning Google. Learn how to get the most out of products like Google Analytics, Google Ads, Google My Business, etc. Then, take the certification exams (see image).

22. Google Store

Cost: Varies
iOS and Android Apps: N/A

If you're all-in on Google products with your business, then you may want to shop the Google Store for hardware like the Pixel, Nest WiFi, Nest Thermostat, Google Home and more.

23. Google Translate

Cost: Free and Paid
iOS and Android Apps: Yes

If your business serves a bilingual or multilingual audience, then use Google Translate for help translating website copy, menus or use it communicate during international business travel.

24. Google Travel

Cost: Free
iOS and Android Apps: No

Google Travel combines flights, hotels, destinations and packages for whenever you need to book a flight, plan a business trip or get a hotel. Google used to offer the same functionality in an iOS and Android app called Google Trips, but shut down the app in mid-2019. Today, that app's functionality exists in web browsers and will probably evolve into more features updates to Google Maps.

25. Google Trends

Cost: Free
iOS and Android Apps: No

Google Trends analyzes the popularity of top search queries in Google Search and outlines that data with graphs. According to Search Engine Journal, Google Trends is one of the best ways to conduct SEO research. It provides valuable insights for planning content marketing.

26. Google Voice

Cost: $10/$20/$30 Per Month
iOS and Android Apps: Yes

Google Voice makes placing and receiving calls from anywhere easy and affordable. A Google Voice number works on smartphones and the web. Instead of having a landline number that you can only be contacted at when at your brick and mortar location, a Google Voice number can place, take and screen calls from anywhere on your phone.

27. Reserve with Google

Reserve with Google's homepage.

Cost: Free
iOS and Android Apps: N/A

If your business accepts reservations, then you might want to find a third party like Square Appointments, Resy, Bookatable, etc. that has partnered with Reserve with Google. This service allows customers to make reservations through Google Search, Google Maps and Google Assistant.

Wrap Up

You've just learned 27 Google products for opening and running a business. Now that you know where to get started, be aware that Google launches new products, rebrands other products and shuts down products all the time (e.g. Hire by Google).

27 Google Products for Opening and Running a Business first appeared on the Bento Sites Blog by Jeff Shibasaki.

Close-up of Jeff Shibasaki wearing a black hat.

Jeff Shibasaki

I’m an Atlanta web designer that specializes in website design and development on Webflow and Squarespace.

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