See how Bento Sites transformed the Germ-X website into a compelling marketing story that establishes the brand as the trusted choice in hand sanitizers (unsolicited).
While Purell is the market leader in hand sanitizers in the US, I haven't seen their products in stores since the pandemic swept across the country.
Lately, I've started seeing another popular hand sanitizer at Target and Walgreens — Germ-X. Curious to learn how Germ-X was responding to COVID-19, I visited their website.
The website hasn't been updated in years. Not only is the copyright dated 2013, but the website also contains several outbound links to a non-existent Facebook account. Furthermore, the content and messaging fail to convey a compelling marketing story. Browser warnings that label the website “Not Secure” don’t help either. Obviously, there’s also no mention of COVID-19.
In this post, I’m going to redesign the Germ-X website.
Tell a compelling marketing story through content and messaging that establishes the Germ-X brand as the trusted choice in hand sanitizers.
Increase online orders and foot traffic to stores that sell Germ-X products.
Before (Designed by Germ-X)
After (Designed by Bento Sites)