Ben & Jerry’s
See how Bento Sites transformed Ben & Jerry's website into a strategic design that focuses on their dedication to the planet, farmers, cows and everyone in between. (unsolicited).
After graduating from college in 2003, I packed my car and drove to Burlington, Vermont with the plan of getting a job at Ben & Jerry's. I loved their ice cream and admired their product, economic and social missions.
That plan never happened, though. A few months later, I accepted an overseas teaching position and didn't return to the United States for 12 years.
Now, many years later, I've been craving some Ben & Jerry’s. When I visited their website to see the flavors, I was surprised to find the business and conversion goals to be unclear, the brand’s playful persona to be missing and no mention of how they’re dedicated to the planet, farmers, cows and everyone in between.
Recapture the spirit of the Ben & Jerry's brand that produces the finest, all-natural ice cream and euphoric concoctions by focusing on their dedication to the planet, farmers, cows and everyone in between.
Increase online orders, catering and deliveries, plus drive more foot traffic to scoop shops and Ben & Jerry's ice cream at grocery stores.
- Interaction design
- Information architecture
- Information design
- Visual design
- UX strategy
- Content strategy
Before (Designed by Ben & Jerry's)
After (Designed by Bento Sites)
- Ben & Jerry's
- USA Today